All of the following are reasons why companies introduce innovation to traditionally functional product categories EXCEPT:

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All of the following are reasons why companies introduce innovation to traditionally functional product categories EXCEPT:
A .  increase in the number of competitors
B .  increase in the rate of new product introductions in the market
C .  a move towards cost reduction practices in industry
D .  increase in the efforts of current competitors to protect or increase their profit margins

Answer: C

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