Which of the 5 generic competitive advantages identified by the text "Crafting and Executing Strategy" by Thompson, Strikland and Gamble would be described?

When a provider is targeting to provide extra special attributes that satisfy niche needs and cost is not the key factor.

Which of the 5 generic competitive advantages identified by the text "Crafting and Executing Strategy" by Thompson, Strikland and Gamble would be described?
A . Focused Differentiation
B . Broad Differentiation
C . Best Cost Provider
D . Low-Cost Provider

View Answer

Answer: A

Explanation:

When a provider is targeting to provide extra special attributes that satisfy niche needs and cost is not the key factor is called focused differentiation