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Which of the following is the MOST important consideration for an organization interacting with the media during a disaster?

Which of the following is the MOST important consideration for an organization interacting with the media during a disaster?
A . Communicating specially drafted messages by an authorized person
B . Refusing to comment until recovery
C . Referring the media to the authorities
D . Reporting the losses and recovery strategy to the media

Answer: A

Explanation:

Proper messages need to be sent quickly through a specific identified person so that there are no rumors or statements made that may damage reputation. Choices B, C and D are not recommended until the message to be communicated is made clear and the spokesperson has already spoken to the media.

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