You have used k-means clustering to classify behavior of 100, 000 customers for a retail store. You decide to use household income, age, gender and yearly purchase amount as measures. You have chosen to use 8 clusters and notice that 2 clusters only have 3 customers assigned. What should you do?

You have used k-means clustering to classify behavior of 100, 000 customers for a retail store. You decide to use household income, age, gender and yearly purchase amount as measures. You have chosen to use 8 clusters and notice that 2 clusters only have 3 customers assigned. What should you do?
A . Decrease the number of clusters
B . Increase the number of clusters
C . Decrease the number of measures used
D . Identify additional measures to add to the analysis

View Answer

Answer: A