Which of the following would be capitalized as an intangible asset in accordance with IAS 38 Intangible Assets?

Which of the following would be capitalized as an intangible asset in accordance with IAS 38 Intangible Assets?
A . The cost of market research into a new geographical market.
B . The cost of assets used in the research and development department.
C . The cost of testing a new process which will create efficiency savings of 10% once implemented.
D . The cost of advertising the launch of a new product.

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Answer: C