Which three steps must Kurt complete in order to accomplish this?

February 23, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps...

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From where are the tokens inherited?

February 22, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

Given the Active Lead Model program: From where are the tokens inherited?A . Behavioral Scoring folderB . Lead Scoring folderC . z_Archive folderD . Active Lead Scoring Model programView AnswerAnswer: B Explanation: Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024

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Which two settings must be configured for this test?

February 21, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program. Which two settings must be configured for this test? (Choose two.)A . Sample...

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What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

February 19, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?A . System tokensB . Smart listsC . An approved snippetD...

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Which type of score should sales look at to identify purchasing authority?

February 18, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

Which type of score should sales look at to identify purchasing authority?A . DemographicB . EngagementC . AccountD . BehavioralView AnswerAnswer: A Explanation: Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

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What would be the best way to accomplish this?

February 15, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region. What would be the best way to accomplish this?A . Add a custom column...

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What is the difference between hard bounces and soft bounces?

February 11, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

What is the difference between hard bounces and soft bounces?A . A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.B . A...

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Which modification excludes these populations from the report?

February 10, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total. Which modification excludes these populations from the report?A . Custom Columns...

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Which two asset types can be used in an engagement program stream? (Choose two.)

February 9, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

Which two asset types can be used in an engagement program stream? (Choose two.)A . ProgramB . ReportC . EmailD . Landing pageE . Social buttonView AnswerAnswer: A,C Explanation: Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs

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Which two channel type combinations are appropriate for this activity?

February 4, 2021PdfprepMCEMarketo Certified Expert, MCE exam questions, MCE practice exam

A marketing manager needs to create a program to use when gating content on the company website. Which two channel type combinations are appropriate for this activity? (Choose two.)A . An Engagement program with channel...

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