Which two pieces of information would help NTO achieve this objective?

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective? Choose 2 answers
A . Products purchased from a competitor.
B . Number of items per order.
C . Channel preference of customers.
D . Last purchase date

View Answer

Answer: C,D