Posted by: Pdfprep
Post Date: April 19, 2021
A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements? Choose 2 answers
A . Create a Journey activity to update the records in Sales Cloud.
B . Create a custom preference center that updates the records in Sales Cloud.
C . Use the out-of-the-box preference center in Marketing Cloud.
D . Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.
Answer: C,D