By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

A campaign business practitioner needs to build an A/B test email campaign for two different promotions.

By the theme that generates the most website visits, which email metric indicates the winning promotion theme?
A . Highest Click through rate
B . Lowest unsubscribe rate
C . Highest open rate
D . Lowest activity rate

View Answer

Answer: A