What is the purpose of the text “:default=there”?

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text “:default=there”?
A . To avoid an error message from showing if the field Company is empty
B . To display “there” in the email if the field First Name is empty
C . To avoid an error message from showing if the field First Name is empty
D . To populate the first name field with “there” if the field First Name is empty

View Answer

Answer: C

Explanation:

Reference: https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296