Which of the following statements best reflects the intent of a shipper and a carrier who are negotiating a contract utilizing the integrative bargaining technique?

Which of the following statements best reflects the intent of a shipper and a carrier who are negotiating a contract utilizing the integrative bargaining technique?
A . The shipper is integrating its shipping needs and the carrier is integrating its market power to achieve better contract terms individually.
B . The shipper and the carrier are attempting to understand each other’s needs to create mutually beneficial contract terms.
C . The shipper and the carrier are making an integrated effort to make extreme demands followed up by small, slow concessions.
D . The shipper and the carrier are in direct conflict with each other’s goals and are attempting to take advantage of each other.

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Answer: A