You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS? (Select three that apply) Choose ALL answers that apply.
A . You ad campaigns need to be making at least 50 conversions per month.
B . You ad campaigns need to be making at least 50 conversions per week.
C . You need to have Facebook pixel implemented
D . An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
E . A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
Answer: B,C,E
Explanation:
If you meet each of the following prerequisites, you can:
✑ The ads sets you want to optimize for value are part of a Conversions campaign
✑ You have a Facebook pixel implemented
✑ Your pixel has the Purchase Standard Event and it’s sending us the value and currency parameters (learn how to set this up, or learn more about standard events)
✑ Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)
✑ Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.
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