What strategies should you follow to prepare the marketing campaigns you will launch in 4 months? Choose only ONE best answer.
A . You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
B . You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
C . You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
D . You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
Answer: D
Explanation:
Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.
The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.
So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.
Use actual data from customers to reach out to new potential customers.
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