You have been assigned to do a study of the daily revenue effect of a pricing model of online transactions. You have tested all the theoretical models in the previous model planning stage, and all tests have yielded statistically insignificant results. What is your next step?

You have been assigned to do a study of the daily revenue effect of a pricing model of online transactions. You have tested all the theoretical models in the previous model planning stage, and all tests have yielded statistically insignificant results. What is your next step?
A . Report that the results are insignificant, and reevaluate the original business question.
B . Run all the models again against a larger sample, leveraging more historical data.
C . Move forward on the model with the highest significance scores relative to the others.
D . Modify samples used by the models and iterate until a significant result occurs.

View Answer

Answer: A