Which of the following pricing strategies would be most suitable at the time of the product’s launch?

Company XYZ has just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products.

Which of the following pricing strategies would be most suitable at the time of the product’s launch?
A . Penetration pricing
B . Cost-plus pricing
C . Captive pricing
D . Skim pricing

View Answer

Answer: D