A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.
How should an architect recommend incorporating this data into Audience Manager?
A . – Extract the month and year from the CRM system
– Create a trait for number of years since initial contract date
B . – Extract year and month from the CRM system
– Create a trait for each month (1-12) and each year and combine into a segment
C . – Extract the year from the CRM system
– Create a trait for each 5 year range they have been a customer
D . – Extract the year from the CRM system
– Create a trait for each calendar year that the company has been in business
Answer: A
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