A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers.
If a customer falls into any two of the categories below, the client considers them a high risk of churn:
– The customer has called into Customer Service 3 or more times within the last 30 days.
– The customer is within 2 months of the end of their subscription agreement.
– The customer last left an online rating feedback of 3 or lower based on a 5-point scale.
– The customer is within the first 30 days of signing up for service.
The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem.
Which option should an architect implement?
A . Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
B . Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
C . Segment based on real-time data passed from Adobe Analytics
D . Segment based on first-party data upload from the client’s CRM system
Answer: B
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