A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.
The client’s IT organization has made the following digital investments:
– Adobe Audience Manager, Analytics, and Target
– CMS, CRM, and email platforms from third parties
– An internally developed data store
Which approach should be used to meet the requirements?
A . Onboard CRM data to data store
Create audience segments in data store
Share data store audiences with AAM, Target, and their email platform
B . Onboard Adobe Analytics data using third-party service
Create segments in AAM
Share audiences with Target and their email platform
C . Export CRM data keyed off of plain text email
Upload file to AAM
Share audiences with Target and their email platform
D . Onboard CRM data using third-party service
Create segments in AAM
Share audiences with Target and their email platform
Answer: A
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