A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and 30-year olds think the card is trendy and are proud to qualify to use it.
The new manager wants to grow the card’s user base by finding more of these younger customers.
Which AAM capability should the architect recommend to help the marketer achieve that goal?
A . Look-alike modeling based on 54- to 65-year old current customers
B . Cross-channel segmentation for 20- to 30-year old current customers
C . Cross-channel segmentation for 54- to 65-year old current customers
D . Look-alike modeling based on 20- to 30-year old current customers
Answer: B
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