Which audience sharing approach should an architect recommend?

Posted by: Pdfprep Category: AD0-E452 Tags: , ,

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?
A . Set up Cookie-type destination to track a website visitor’s past activities.
B . Set up URL type destination because it is quick and does not require enabling Marketplace.
C . Set up Declared IDs export feed in AAM to share with the media partner.
D . Set up Server-to-Server destination with the media partner’s Audience Manager account.

Answer: D

Explanation:

Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/addressable­audiences.html

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