Which of the following best describes generic competitors?

Which of the following best describes generic competitors?
A . Competitors which compete for the same income as the company.
B . Competitors which compete with products which, although technically quite different, satisfy the same needs.
C . Competitors which have similar goods but not necessarily the same size or structure organisation.
D . Competitors which have similar size and structure and offer similar products to the same customers.

View Answer

Answer: A