Which of the following does NOT apply?

The role of competitor analysis, according to Wilson and Gilligan is threefold.

Which of the following does NOT apply?
A . To generate insights into competitors’ past, present and future strategies.
B . To provide in-depth understanding about customer preferences which can aid product development and marketing strategies.
C . To help management understand their competitive advantages and disadvantages relative to competitors.
D . To give an informed basis for developing future strategies to sustain or establish advantages over competitors.

View Answer

Answer: B