The project is now closed. The expected increase in revenue is not being achieved. It has been agreed with the team manager for the ‘marketing materials’ that additional marketing activities will be undertaken to achieve the expected increase in revenue.
Who should be responsible for monitoring the results of the marketing activities, and why?
A . Senior user, because this person is responsible for realizing the benefits post-project.
B . Senior user, because this person is responsible for specifying the desired from the project.
C . The team manager for the ‘marketing materials’, because this person has the skills to demonstrate that the activities are effective.
D . The team manager for the ‘marketing materials’, because the project board is disbanded at the end of the project.
Answer: A
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